Cookie Policy

1. Introduction

This Cookie Policy explains how Inspire Labs Ltd ("we", "us", "our") uses cookies and similar tracking technologies on the Compare Invoice Factoring website (the "Website").

By using our Website, you consent to the use of cookies in accordance with this policy. If you do not agree to our use of cookies, you should set your browser settings accordingly or not use our Website.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Types of Cookies

• Session Cookies: Temporary cookies that expire when you close your browser. They help websites remember your actions during a browsing session.
• Persistent Cookies: Cookies that remain on your device for a set period or until you delete them. They remember your preferences for future visits.
• First-Party Cookies: Cookies set directly by our Website.
• Third-Party Cookies: Cookies set by external services we use (e.g., Google Analytics).

3. Why We Use Cookies

We use cookies for the following purposes:

• Essential Website Functionality: To enable core features like security and form submissions
• Performance and Analytics: To understand how visitors use our Website and improve user experience (with your consent)
• User Preferences: To remember your cookie consent choices and other preferences

4. Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Website to function properly. We do not require your consent to use these cookies as they are necessary for the service you have requested.

Cookie Name	Purpose	Duration	Type
cookie_consent	Stores your cookie consent preferences (Accept/Reject)	12 months	First-party (localStorage)
session_security	Security token for form submissions and CSRF protection	Session	First-party

Affiliate Tracking Cookies

These cookies help us track referrals from affiliate partners who introduce customers to our service. These are strictly necessary to ensure proper attribution and do not require separate consent beyond general site usage.

Cookie Name	Purpose	Duration	Type
growSumoPartnerKey	Stores affiliate partner identifier for referral attribution	30 days	First-party (PartnerStack)
ps_partner_key	Stores base64-encoded partner key for attribution tracking	30 days	First-party (PartnerStack)
ps_xid	Unique session identifier for tracking referral journey	30 days	First-party (PartnerStack)

PartnerStack Affiliate Tracking

We use PartnerStack to manage our affiliate partner program. When you arrive through an affiliate partner link, PartnerStack creates first-party cookies to track the referral and ensure partners receive proper credit for introducing you to our service.

• These cookies do not track your browsing on other websites
• They only record that you arrived via a specific partner link
• The data is used solely for affiliate attribution and commission purposes
• All cookies are first-party (set by our domain, not PartnerStack's)

For more information on PartnerStack's privacy practices, see: PartnerStack Privacy Policy

Analytics and Performance Cookies

These cookies help us understand how visitors interact with our Website, enabling us to improve functionality and content. We only use these cookies with your explicit consent.

Cookie Name	Purpose	Duration	Provider
_ga	Distinguishes unique users for Google Analytics 4	2 years	Google Analytics
_ga_*	Stores session state for Google Analytics 4	2 years	Google Analytics
_gid	Distinguishes users for 24-hour period	24 hours	Google Analytics
_gat	Throttles request rate to Google Analytics	1 minute	Google Analytics

Google Analytics 4

We use Google Analytics 4 to analyze Website traffic and usage patterns. This helps us:

• Understand which pages are most popular
• Track how users navigate through the Website
• Identify technical issues or errors
• Improve content and user experience

Google Analytics collects information such as:

• Pages visited and time spent on pages
• Referring website or search terms
• Device type, browser, and operating system
• Geographic location (country/city level, not precise location)
• IP address (anonymized)

Important: Google Analytics cookies are only activated after you click "Accept" on our cookie consent banner.

For more information on Google Analytics' privacy practices, see: Google Privacy Policy

5. Cookie Consent

Our Cookie Consent Banner

When you first visit our Website, you will see a cookie consent banner. You have the following options:

• Accept: Allow all cookies, including analytics cookies
• Reject: Only use strictly necessary cookies, block analytics cookies

Your choice is stored in localStorage (cookie_consent) for 12 months. You will not be asked again unless you clear your browser data or your consent expires.

Changing Your Cookie Preferences

You can change your cookie preferences at any time by:

• Clearing Browser Data: Delete cookies through your browser settings (see Section 6)
• Contacting Us: Email privacy@inspirelabs.co.uk to request cookie preference reset

After clearing cookies or consent data, the cookie banner will appear again on your next visit, allowing you to make a new choice.

6. How to Control and Delete Cookies

Browser Settings

Most web browsers allow you to control cookies through settings. You can:

• View and delete cookies stored on your device
• Block all cookies or only third-party cookies
• Clear cookies when you close the browser
• Set exceptions for specific websites

Browser-Specific Instructions

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari (macOS): Preferences → Privacy → Manage Website Data
• Safari (iOS): Settings → Safari → Block All Cookies
• Microsoft Edge: Settings → Privacy, search, and services → Cookies and site permissions

Google Analytics Opt-Out

You can prevent Google Analytics from tracking you by installing the Google Analytics Opt-out Browser Add-on.

Impact of Blocking Cookies

Warning: Blocking or deleting cookies may affect Website functionality:

• You may need to re-enter information on forms
• Some features may not work correctly
• Your preferences (like cookie consent) will not be remembered

Strictly necessary cookies are required for the Website to function. Blocking these may prevent you from using the Website.

7. Third-Party Cookies and Services

Google Analytics

Google Analytics is provided by Google LLC (USA). Google may use your data for its own purposes (e.g., profiling, linking with other data). For details, see:

• Google Privacy Policy
• How Google uses data when you use partner sites

Data Transfers Outside the UK/EEA

Google Analytics may transfer data to the United States. We have implemented appropriate safeguards (Standard Contractual Clauses) to protect your data. For more information, see our Privacy Policy.

8. Other Tracking Technologies

Local Storage

We use browser localStorage to store:

• Cookie consent preference: Your Accept/Reject choice
• Form progress: Temporary storage of wizard form data (cleared on submission or close)

localStorage persists until explicitly deleted by you or our Website. Unlike cookies, localStorage data is not sent to our servers with every request.

Web Beacons (Pixels)

Google Analytics may use web beacons (invisible images) to track page views and user activity. These work in conjunction with cookies.

9. Do Not Track (DNT)

Some browsers offer a "Do Not Track" (DNT) signal. Currently, we do not respond to DNT signals because there is no industry-wide standard for DNT implementation.

However, you can control tracking through our cookie consent banner and browser settings.

10. Updates to This Cookie Policy

We may update this Cookie Policy to reflect changes in:

• Cookies we use
• Legal or regulatory requirements
• Our data processing practices

The "Last updated" date at the top indicates the latest revision. We encourage you to review this policy periodically. Continued use of the Website after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Email: privacy@inspirelabs.co.uk
Postal Address: Inspire Labs Ltd, 114-116 Fore St, Hertford, Hertfordshire, SG14 1AJ, United Kingdom
Phone: +44 1992 245240

12. Related Policies

For more information about how we handle your personal data, please see:

• Privacy Policy - How we collect, use, and protect your personal data
• Terms & Conditions - Terms governing use of our Website and services